INTERIOR DEFINE

Direct-to-consumer furniture brand Interior Define enables customers to personalize the most important spaces — living room, dining room, and bedroom — in their homes.

 

campaign strategy

I managed all key dates and campaigns on the marketing calendar and oversaw the execution of product launches, Guideshop openings, and annual sales. This included email, influencers & partnerships, organic social, events, and all website and print content.

Brand voice & tone

Competitive research, Jobs-style interviews, and the ID brand mission all informed my definition of voice & tone. All copy (email, organic/paid social, product, UX, CX, and beyond) filtered through me, and most of it was written by me.

 

Email Marketing

I planned, developed, and sent all email campaigns. Over the course of a year, I grew our list by 123% through the following tactics:

  • Regular sending cadence and high-quality content

  • Revamped welcome drip campaign content, cadence, and promotion (via $50 offer)

  • Co-branded giveaways with relevant partners

  • A/B testing subject lines, time of send, and content

 

PARTNERSHIPS

I owned relationships, negotiated contracts, and oversaw strategy and execution for dozens of influencers like @sfgirlbybay and the following partners:

  • theSkimm: Coordinated the furnishing of their new HQ in exchange for 3 affiliate posts, (which netted 89k sessions), social posts, and credit in Architectural Digest and other press

  • Studio ID: Launched a brand new retail experience and giveaway with Minted, Snowe, and others at ID’s first SF Guideshop

  • Habitat for Humanity: Spearheaded a first-in-company cause marketing campaign that tripled YoY sales and drove $100k in donations