Expedia
Portfolio of 200+ travel booking sites, available in 70+ countries worldwide.
B2B Coaching PRODUCT STRATEGY
Launched a strategic product framework that defined best practices for motivating hotel partners to grow their business on the EG platform
Aligned a 100+ person UX org representing more than $2.46M (and estimated up to $16M) in annual revenue
Increased user interaction rate by almost 25% by researching, designing, and testing UX perspective, patterns, and voice & tone
Partner Recommendations REVAMP
Audited end-to-end UX of AI-powered recommendations for hotel and vacation rental owners and operators
Developed content patterns to improve usability and engagement—9 out of 10 partners preferred the new content strategy
Designed genAI prompts and trained junior staff to scale production; personally crafted content for 50+ unique coaching cards and action panels
Search and sort Factors
Designed brand new scoring system for partner search rank, launched at industry conference main stage to 3,000 attendees
Created engaging content: 56% of partners who visited the new page interacted with it and 33% came back in the next 28 days
Motivated partners to improve their guest experience: the guest-focused factors behind the new score improved by up to 56% in the 40 days post-launch